A new report lays out the $4.8 billion PR tech industry

Hi and welcome to Insider Advertising for April 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• The $4.8 billion PR tech industry.
• Facebook warns advertisers about Apple's privacy move.
• Google's return to offices.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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How small companies are taking on giants like Cision and Meltwater for a piece of the $4.8 billion PR tech business

• A new report from Burton-Taylor International Consulting lays out how small companies are taking on juggernauts like Cision and Meltwater, Sean Czarnecki reported.
• Social media is PR tech's biggest, fastest growing segment with $2.2 billion spent in 2020.
• This report comes at a time of increasing investor interest in PR tech.

Read the story.

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Leaked memo: Facebook details how Apple's privacy change will impact its advertising business

• A leaked Facebook memo to advertisers lays out how Apple's new iOS 14.5 will impact ad campaigns, Patrick Coffee and I reported.
• The memo warns that results will fluctuate and audiences will shrink.
• Certain attribution tools will no longer be available.

Read the story.

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Google's push to bring employees back to offices in September is frustrating some employees who say they'll quit if they can't be remote forever

• Google employees are expected to return to offices in September.
• Some employees aren't happy about the idea. Others want details on the new hybrid plans, Hugh Langley reported.
• One employee told Insider they quit because Google wasn't permitting a fully remote policy.

Read the story.

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More stories we're reading:

• WarnerMedia's content power players: The top 19 execs running studios and networks like Warner Bros., HBO, and HBO Max after a massive reorg (Insider)
• ByteDance is building a new BytePlus division to sell the systems underpinning TikTok's wild success to other companies (Insider)
• Facebook to pay $5 million to local journalists in newsletter push (Reuters)
• WPP denies shares to founder Sorrell, who calls move 'petty' (Bloomberg)

Thanks for reading and see you Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.